MAM
Law & Kenneth’s Neeraja Kale joins PerceptH as COO
MUMBAI: Former Law & Kenneth, Mumbai SVP and branch head, Neeraja Kale has joined PerceptH as COO.
She will be reporting to PerceptH CEO Prabhakar Mundkur.
Kale brings to the table 16 years of experience in the marketing and advertising domain. She has worked on brands such as Godrej Interio, Times Now, and ITC.
Starting her career in 1995 with O&M Mumbai (now Ogilvy India) as an account executive, Kale moved to Publicis Zen after four years, and oversaw businesses such as L‘Oreal.
In 2001, she moved to the client side, joining L‘Oreal as group product manager, Garnier. Kale has also worked with McCann Erickson for three years and handled brands including Stayfree, Western Union and Babool.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
