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Reliance Digital TV offers new loyality programme
NEW DELHI: Reliance Digital TV has introduced three offers for both existing and new subscribers throughout the country and has come up for the first time with an array of innovative offerings for its subscribers.
New subscribers will now be able to enjoy all television channels for free for a period of one month from the date of activation irrespective of the packs they choose.
Reliance Digital TV has also launched a unique “Loyalty Reward Program” for its subscribers which will enable Reliance Digital TV customers to earn loyalty reward points for every rupee spent and these points can be redeemed towards the various add-on packs available on the platform.
Announcing the launch, Reliance Digital TV CEO Sanjay Behl said, “In our efforts to lead category adoption and elevate a larger customer base to a better viewing platform, Reliance Digital TV has pioneered many technology innovations and customer centric offerings. As another step towards providing superior quality entertainment and be the preferred DTH service provider, we have devised a never before customer proposition for this festival season enhancing customer value across genres and geographies.”
Customers can now enter the Reliance Digital TV’s ever- growing family with offers that include the standard set-top box for just Rs 1590 with 4 months’ Silver Plus and Sports3 Pack absolutely free, High Definition set-top box for just Rs 2790 with 3 months’ Gold Pack absolutely free and the High- Definition Digital Video for Rs 4790 with 3 months’ Gold Pack absolutely free.
This limited period offer can be availed from 15 September to 15 November.
Additionally, Reliance Digital TV subscribers will now be able to enjoy Topper Channel (VAS Channel) as well as a new interactive service iEducation.
“With unique video lessons, simple learning techniques and real life illustrations, this channel will transform the manner in which students grasp tough concepts,” the company said in a statement.
As a part of the promotional offer, iEducation will be free for Reliance Digital TV subscribers for the first two months.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
