MAM
Percept/H Delhi appoints Rajiv Agrawal as ECD
MUMBAI: Percept/H has appointed Rajiv Agrawal as executive creative director for its Delhi branch. He joined the agency on 13 September and will report to Percept/H chief creative officer Ryan Menezes.
Formerly, Agrawal was creative director at Lowe Lintas, Delhi and before that senior creative director at JWT. He has also worked with Ogilvy and Draftfcb Ulka.
Agrawal said the creative freedom he was to get as the ECD was one of the primary reasons he moved.
“Everyone’s take on creativity differs. In bigger agencies this problem seems to exacerbate, as too many people are involved in the creative process. In the field of advertising its very important to have the elbow room; and here as the ECD I will get that,” Agrawal added.
Besides managing the brands – agency’s Delhi branch handles – such as Hero Honda, Canon and Delhi Police, Agrawal’s mandate also includes getting new businesses and amplifying brand Percept/H’s creative portion.
“Percept/H is a strong creative agency with a sound business model. Besides getting new business, we are also working towards enhancing the creative side of our agency – strike balance between business and creativity. We will do that by getting new businesses,” Agrawal concluded.
In his over 17 years of experience Agrawal has worked for brands such as Pepsi, Mountain dew, SBI cards, Horlicks, Monster.com, GE Money, and Hero Honda.
MAM
Mayank Jain joins Zee Media as senior vice president, digital ad sales
Veteran ad sales leader brings two decades of media experience to Zee
MUMBAI: Mayank Jain has joined Zee Media Corporation Limited as senior vice president, digital ad sales, strengthening the company’s push in the fast-growing digital advertising space.
Jain arrives after a long stint with TV9 Network, where he served as vice president for digital ad sales and also led regional digital sales operations from Noida. During his nearly seven-year tenure, he played a key role in expanding digital revenue streams and strengthening client relationships across the northern market.
With more than two decades in media sales, Jain has built a career across television, radio, print and digital platforms. Before TV9, he spent close to four years with Times Internet, heading media solutions for the Delhi market and driving branded content partnerships across sectors such as education, real estate, retail and healthcare.
His earlier assignments include a stint at NDTV Good Times as associate vice president, as well as several years with Star India where he led ad sales for channels including National Geographic Channel, Fox Traveller and Nat Geo Wild across North India.
Jain began his career in the early 2000s, working with media organisations such as Amar Ujala, Red FM and Eenadu Television.
At Zee Media, Jain is expected to focus on strengthening the company’s digital advertising strategy and building deeper partnerships with brands as news consumption continues to shift online.
