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BBC Worldwide prepares for Brand Licensing Europe
MUMBAI: BBC Worldwide is heading to Brand Licensing Europe next month with a portfolio of brands launching to the licensing community for the first time and returning shows.
BBC Worldwide will also showcase products hitting the high street this Christmas.
BBC Worldwide head of UK Licensing Richard Hollis says, “We’ve been a key part of BLE since its inception and this year we’re raring to go with a raft of new properties set for success. Some of the licensing programmes we’re looking to kick-start are well-established brands calling out for licensing treatment, others are fresh on the scene and we think have huge potential. And no BBC Worldwide stand would be complete without the return of the jewels in our portfolio – from Doctor Who through to In the Night Garden and Top Gear.”
64 Zoo Lane is about a seven year-old girl named Lucy who lives at 64 Zoo Lane, next door to a Zoo. Each night she is told a story by the animals present there. Characters include Georgina the Giraffe, Nelson the Elephant, Tickles and Giggles the Monkeys, Boris the Bear and Molly the Hippopotamus.
The Adventures of Abney & Teal is an animation show with a literary feel made entirely from hand-drawn and painted elements, with a contemporary yet handcrafted feel.
Abney and Teal are two friends who live on an island in the middle of a lake, in the middle of a park, in the middle of the hustle and bustle of the big city. They share their island home with a group of friendly and hilarious characters. And together they are always ready for adventure.
The Adventures of Abney & Teal debuts on the children’s channel CBeebies on 26 September. BBC Worldwide will shortly be making announcements about the licensing plans for this new property.
Baby Jake, meanwhile, is a cuddly and curious baby boy of 11 months who loves nothing more than being the centre of attention with his siblings. That’s when he’s not travelling to incredible lands, playing with amazing creatures and gurgling and goo-ing with his big brother Isaac. Heroic Jake has a life full of adventure and surprise in this pre-school series for two to five-year-olds.
Baby Jake debuted on CBeebies earlier this year. Vivid is confirmed as the master toy licence for the property, Egmont will publish books and 2|entertain will release DVDs.
Deadly 60 is a factual programme featuring wildlife presenter Steve Backshall’s quest to track down the world’s deadliest animals. In each series, he discovers 60 of the world’s deadliest species out in the wild.
Deadly 60 brings the audience into the heart of the action, and brings a real sense of adventure and discovery to each sequence as Steve brings us close encounters with killers including tarantulas, sharks and vipers. Some use their weapons for defence, and some for attack, but whatever their size, these animals are truly deadly.
BBC Worldwide has a full licensing programme under way for Deadly 60 and will make further announcements at the show.
Doctor Who returns with the Doctor alongside newlyweds Amy and Rory, in a new season. Over 80 licensees have been appointed with new ranges for this year including construction toys, science toys, a powered ride-in Dalek, collector sculptures and wide ranges of new clothing designs for both adult fans and children. Over 3 million DVDs and 8 million action figures have sold to date and in November 2013 Doctor Who will celebrate its 50th anniversary.
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Atomberg rolls out Jackie Shroff-led campaign for smart purifier
Humour-led film highlights adaptive tech, no-AMC model and app features
MUMBAI: Boil it, filter it… or just let Jackie fix it, Atomberg Technologies is tapping nostalgia and wit to make water purification a little less… dry.
In its latest campaign, the brand ropes in Jackie Shroff to reimagine the tone of old-school public service messaging, borrowing cues from the actor’s iconic polio awareness appearances. The result is a humorous, culturally familiar spin that swaps health warnings for smart water habits, turning a typically functional category into something far more watchable and shareable.
The campaign’s hook lies in simplification. Instead of drowning audiences in technical jargon, it uses comedy to break down how Atomberg’s water purifier works, positioning it as an intuitive, everyday solution rather than a complex appliance. The storytelling leans heavily on recall, using nostalgia as an entry point while subtly educating consumers about product benefits.
At the centre of the narrative is the purifier’s adaptive technology. Designed to automatically switch between RO, UV and UF modes based on TDS levels, the system aims to ensure safe drinking water while retaining essential minerals and avoiding unnecessary RO usage. Features such as Taste Tune for customised water output and Vacation Mode for low-maintenance use further underline its focus on convenience.
Beyond the product, Atomberg is also taking aim at the category’s long-standing pain point: opaque service costs. The purifier operates on a no-AMC, pay-per-need model, replacing traditional annual maintenance contracts with a more transparent structure. Backed by a two-year no-cost warranty and continued coverage on replaced parts, the offering is positioned as both cost-efficient and consumer-friendly.
The campaign, therefore, does more than advertise a product, it reframes how it is understood. By blending humour, cultural familiarity and clear product messaging, Atomberg is attempting to stand out in a cluttered market where most communication tends to be either overly technical or easily ignored.
In a space where clarity is often filtered out, this campaign keeps things simple: safe water, smarter tech, and a familiar face delivering the message with a wink.
