ITC opens ‘Laboratoire Nature’ consumer and product interaction centre

BANGALORE: Deepika Padukone, brand ambassador for ITC Fiama Di Wills, launched ‘Laboratoire Naturel’ – a centre for consumer and product interaction for ITC’s Personal Care Products Division in Bangalore yesterday.

The Centre aims to create a forum for establishing greater direct connect between the division’s scientists, brand teams and the Indian consumer, with the objective of enhanced product innovation, delivering unique and differentiated benefits, said ITC.

The Centre has a skin and hair evaluation clinic, where consumers are invited to experience products at the developmental stage. Designed by Bangalore-based Future Research Design Company (FRDC), the Centre is built on a harmonious balance of nature and science, echoing the brand attributes of ITC’s Fiama Di Wills range of personal care products, claimed ITC.

Said ITC Ltd chief executive of Personal Care Products Business Sandeep Kaul, “The most important aspect driving the personal care business at ITC is its intensive market research, consumer centric insights and a strong capability of innovation to leverage these insights. Understanding the needs of consumers across segments and delivering winning value propositions catering to different needs has been the core of ITC’s business philosophy. Laboratoire Naturel is yet another initiative to bring to the consumer superior and differentiated products based on a scientific evaluation of consumer insights”.