MAM
bates unveils new corporate identity
MUMBAI: WPP‘s marketing communications network, bates, has unveiled a new corporate identity with changengage as the philosophy for the new agency model.
The new logo features the bates typeface in contemporary Helvetica and three speech balloons (in original bates pumpkin, red and blue), replacing the former eye mnemonic.
bates regional executive creative director and India chairman Sonal Dabral explained that the cluster of speech blurbs above the name is symbolic of vibrant conversations and debates that agency aims to provoke through their work. The overlapping blurbs are also a subliminal reminder of tag clouds, the language of now and the future.Lastly the vibrant colours represent the new bates – the younger, more nimble, exciting and sparkling bates, ready to create path breaking and engaging work for clients.
The new agency model is based on the troika of anagement, creative and planning leaders, supported by young and hungry digital natives. The agency said that its embracing technology across all disciplines to drive the strategies that will deliver new engagement ideas and provoke new conversations.
“By understanding the larger shifts in people‘s lives, our new
positioning and thinking readies us to engage this world in new ways, to provoke new conversations with people,” said bates regional planning director Dheeraj Sinha.
In terms of solutions, a large part of the agency‘s revenue currently comes from engagement (e.g., OOH, online, interactive, shopper marketing, activation, etc). bates says that it will continue to strengthen these pockets of expertise by enriching its talent mix with technologists, shopper marketing planners and designers to deliver more sparkling engagement solutions.
It will also continue to bolster its Cluster operating model (Greater China, India and Southeast Asia) which provide the means to leverage pockets of category and discipline expertise across markets and offices.
Brands
ConfirmTkt rolls out 1 per cent cashback for summer train trips
Unlimited wallet rewards valid till 31 May boost holiday travel
GURUGRAM: ConfirmTkt has announced a limited period 1 per cent cashback offer aimed at making summer train travel a little lighter on the wallet.
The authorised B2C online train ticketing platform, part of the Ixigo Group, will credit 1 per cent cashback directly into users’ ConfirmTkt Wallet for every train ticket booked through its app. The offer runs until 31 May 2026, neatly covering the peak summer holiday rush.
There is no cap on how much cashback users can earn during the offer window. The credited amount can be redeemed on the next train booking within 90 days, making it particularly useful for families planning return journeys, students heading home for the holidays, or travellers ticking off multiple destinations in one season.
Importantly, the process is automatic. Cashback is credited after booking, with no codes to enter and no hoops to jump through, keeping the reward simple and seamless.
Ixigo Trains and ConfirmTkt CEO Dinesh Kumar Kotha, said summer remains one of the busiest travel seasons in India, as families, students and professionals take to the rails to reconnect and explore. He noted that by keeping the cashback uncapped and redemption straightforward, the company aims to help travellers extract greater value from both outbound and return trips during this high demand period.
Beyond the seasonal offer, ConfirmTkt continues to position itself as a tech driven, customer first platform. Its features include high accuracy waitlist prediction, nearby trains and alternate travel plan suggestions when seats are scarce, live train status updates, seamless PNR tracking, instant refunds, seat availability alerts and UPI enabled payments. Users can also order food on train for delivery to their seats at selected stations.
Taken together, the platform’s tools are designed to reduce uncertainty and add a layer of reassurance to rail journeys. With this summer cashback in play, ConfirmTkt is not just helping travellers book tickets, but giving them a small return ticket on their spending too.
