MAM
Disha Parmar & Rahul Vaidya use ‘Pampers Premium Care ‘diaper for their baby
Mumbai: India’s one of the diaper brands, Pampers, from the house of P&G, is worn by millions of babies every day, ensuring happy bottoms, happy babies, and happy parents across India. The company launched the new and improved Premium Care range of diaper pants, which has been voted by Moms across India as the #1 softest and #1 all-in-one diaper.
Choosing the right diaper is one of the most important decisions a new parent makes, as babies spend the majority of their day in diapers, often more than they spend in their parents’ arms.
Moms and Dads are always concerned about the baby’s skin and comfort. They want a diaper in which the baby can play and move comfortably all day and sleep peacefully at night. After all, play and a good night’s sleep are very important for a baby’s growth and development.
With its 360-degree cottony softness, the new and improved Pampers Premium Care Diaper is soooo soft, that it makes babies feel like they are wearing nothing at all, while getting all the benefits of the all-in-one diaper. It has an inbuilt anti-rash blanket and lotion with aloe vera to protect the baby’s delicate skin from rashes. While the 10 million micropores in each diaper allow the baby’s skin to breathe; the double protection via cuffs at the thigh area and magic gel offers up to 100 per cent leakage prevention keeps the baby dry all-day and night. The diaper absorbs 2x faster than any ordinary diaper. And when it’s time to change, the wetness indicator turns from yellow to blue!
Every feature of the diaper is developed and designed to enable parents to have a worry-free and easy diapering journey for their little ones.
Talking about this latest innovation, Procter & Gamble India vice president & category leader Babycare Chetna Soni said “ At Pampers, we strongly believe in learning from our consumers and creating products to ensure that both babies and parents have a happy diapering experience. As a result, over the years, we have been able to deliver on diverse consumer needs and create innovations which offer unmatched superior performance. When we spoke to parents, they shared with us that they seek a diaper that helps their baby play and move in daytime and have restful sleep at night, protecting their skin from any rashes or discomfort. This led to the launch of the new and improved Pampers Premium Care Diaper Pants.
With 360-degree softness and a host of other features, it is so soft and comfortable that babies will feel that they are wearing nothing at all while getting all the benefits of our newest all-in-one diaper. Our unwavering commitment to addressing parental concerns and continuous innovation has solidified Pampers as the #1 diaper brand, in India and globally, nurturing happy and healthy babies.”he added.
The launch event titled ‘India’s Softest Experience for Parents & Babies’ was attended by a celeb couple and new parents Disha Parmar and Rahul Vaidya, as well as other influencers, mommy communities and Pampers moms. Attendees enjoyed the first of its kind multi-sensory experience which included a ‘Diaper Walk’ showcasing every feature and technological innovation in detail to parents, to introduce them and assure them of Pampers’ superiority and innovations. This touch-and-feel experience curated by Pampers allowed parents to feel first-hand the softness of the new diapers and experience the different benefits.
There was also a 360-degree immersive audio-visual experience sharing the story of the brand and a play area created for toddlers and infants in partnership with Skillmatics, an innovative toy and game company dedicated to developing learning and play experiences for children of all ages.
Popular TV Actress and new Mom Disha Parmar. said, “As parents, we only want the best for our little Navya. Her skin is so soft and vulnerable at this stage that even the slightest discomfort can make her break out in a rash. We have been using Pampers Premium Care diapers from day 1, right from the hospital when she was born, and it has been our constant companion. It is so soft and ensures there is no leakage. Navya is at a stage when she is becoming very active. Our key priority is to ensure she can play and move around with utmost comfort. She happily spends her full day in the Pampers Premium Care diaper. Watching her comfortable all day and starting to be so active and playful when in her diaper, makes us truly feel like she is wearing nothing at all with Pampers Premium Care, while getting all the benefits of this amazing diaper.”
New dad, singer and host Rahul Vaidya added, “Both Navya and I enjoy diaper changing time. The new and improved Premium care diaper is sooo soft with its 360-degree cottony softness, that does not just protect her skin but also makes it a pleasurable experience for me when I change her diapers. I also love the wetness indicator. The moment it turns from yellow to blue, I know it’s time for a change, making diapering duty so easy especially for a first-time parent. Navya is playful and comfortable all day in them and as new parents, we couldn’t have asked for more.”
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
