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Kapil Gupta is Prime Focus Technologies VP Program Management
MUMBAI: Prime Focus Technologies (PFT), the global digital content services provider, has appointed Kapil Gupta as VP of Program Management.
Gupta moves from IT services organisation Steria, where he worked as senior vice president and was responsible for business verticals and leading a team of 800. He has also worked with organisations like General Electric, Ernst & Young and Infosys.
Gupta‘s responsibilities will include providing leadership for all strategic programs related to PFT‘s service offerings, including the “Clear” technology platform, digitisation and media processing.
The new profile has been created as part of the expansion of the company‘s management team to help meet global demand for the end-to-end services and solutions offered by PFT.
Recent major project wins across the globe, and technological advances such as the implementation of PFT‘s Domain Centric Cloud model, which connects broadcasters, content suppliers and playout origination centres, have cemented the need for this expansion.
“Gupta was the perfect choice for this exciting and challenging new role” said Prime Focus Technologies COO Ganesh Sankaran. “With his background in IT services and processes, he will bring further best practice elements to our work with the M&E industry, and his understanding of the business and economic demands that our clients are facing means that he will be perfectly placed to help drive forward our many forthcoming initiatives.”
Gupta added, “Prime Focus Technologies provides the most innovative solution to the M&E industry sector. I am excited at the prospect of contributing to the ongoing success of this forward-thinking and progressive company.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
