MAM
AdGlobal360 welcomes The BlueBeans to its fast growing family
Mumbai: Adglobal360, a MarTech service provider, has announced strategic alliance with The BlueBeans (and The Blue Digit), with a vision of powering its tech & data solutions with creative human strategies.
The alliance comes after five years of successful working relationships between the two companies on clients like Rivigo, DTDC, etc., aiming to deliver high-quality digital customer experience services for its clients and consumers. After careful consideration by both companies, the relationship is now cemented to produce a more comprehensive environment for the teams to bring dynamic growth for client partners. The alliance will benefit both Adglobal360 and The BlueBeans (with The BlueDigit) as they work towards setting innovative archetypes in the marketing technology industry.
Commenting on the partnership, Adglobal360 founder & CEO Rakesh Yadav said, “We are excited about adding The BlueBeans to our family, as it would humanize AGL’s digital offerings and provide our clients robust, tech-driven, and functional marketing strategies that help generate higher ROIs. With BlueBeans, we will be able to expand our expertise to serve a much wider set of clients, offering cutting edge MarTech tools and services to a segment that remains untouched.”
The BlueBeans co-founder Nikita Burman added, “We are delighted to collaborate with Adglobal360 to expand our portfolio in multiple industry sectors. The partnership offers us and our people an opportunity to learn, grow and leverage our strengths in the industry with technology at its forefront. We believe that this integration will add higher value for our clients together.”
The strategic alliance between Adglobal360 and The BlueBeans adds to AGL’s vision of accelerating its footprint in the Indian market. With the collaboration, the two companies will become leaders in creative and specialized martech solutions, offering a diverse spectrum of clients with result-oriented digital strategies that drive results. Headquartered in Gurugram, AdGlobal360 presently has 8 branches across the globe with a diverse strength of 1000 plus employees. AGL joined the coveted Hakuhodo International Family in 2020.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
