MAM
Asci asks advertisers to show supers for at least 4 seconds
NEW DELHI: The Advertising Standards Council of India (Asci), the advertising watchdog, has asked the advertisers to display the advisories of the Asci, carried under various ads, for at least four seconds.
Asci has also said that these advisories should be at least of 11 pixel size.
Meanwhile, stung by the Consumer Affairs Ministry wanting to set up a body to curb what it terms misleading advertisements, Asci is organising a seminar in the capital next month on the subject.
While Information and Broadcasting Minister Ambika Soni will inaugurate the seminar, Consumer Affairs Minister KV Thomas is also expected to speak.
The meet will discuss the need for advertisements to be honest, truthful and protective of the consumer.
The Asci has met both the Ministers over the past few days after the announcement by the Consumer Affairs Ministry.
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FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
