MAM
Neo positions West Indies series as ‘Return of The Big Guns’
MUMBAI: The West Indies cricket team‘s tour of India consisting of three Tests and five One Day Internationals begins from 6 November 2011 on Neo Cricket. The series is just after India‘s successful whitewash of the English team.
Moreover the series sees big names returning after a layoff due to injury like Sachin Tendulkar, Virendra Sehwag and Yuvraj Singh. In addition the biggest attraction of the series will be the high possibility of Tendulkar scoring his 100th century in the international cricket.
Keeping all this in mind, Neo Cricket, the official broadcaster has launched a 360-degree marketing campaign with the positioning ‘Return of the Big Guns‘. The budget is around Rs 40 million and will focus on print, television and digital platforms. The focus of the campaign is that some of the big names who have not been seen for a while will be back in action.
Neo Sports Broadcast COO Prasana Krishnan said, “The Indian team is on a victorious spree and there is a positive rub off on the India West Indies series with all the big stars returning. The series could mark several milestones including the biggest cricketing record – Sachin‘s 100th hundred. It has been proven time and again that there is no substitute to live India cricket when the team is showcasing a spectacular performance.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
