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Ronny Raichura to head Communicate 2’s paid search division
MUMBAI: Communicate 2 has appointed Ronny Raichura as the head of its paid search division (Pay Per Click). He joins Communicate 2 from Kenshoo UK where he was director. He comes with over six years of experience in the enterprise level search in the UK market.
At Communicate 2, Raichura will oversee key strategic accounts such as ClearTrip, ICICI Lombard, HDFC Bank, Remit2india, DSP BlackRock amongst others. He will be providing Communicate 2 with automated real time technology integration.
Communicate 2 MD Vivek Bhargava said, “The Paid Search has evolved in the past decade in India and technology is going to be the spinal cord of PPC over the next five years. I‘m delighted that Ronny is joining us as the Head of PPC. As real time changes to landing pages, ad copy and bids based on conversion can bring tremendous efficiencies to enterprise search campaigns. Hiring Ronny is a key step for us to maintain our leadership in the space.”
Prior to Kenshoo, Raichura has worked with Universal Mccann, Mediacom and Marin SoMware, where he worked with clients such as Royal Bank of Scotland, Bose, MicrosoM, Virgin Group and MoreThan.
Raichura added, “Most of the PPC technologies are similar to each other, however the key differentiation is the expertise required to custom develop a solution to best leverage the technologies. My expertise of working with the technology-based companies in custom developing technologies as per the needs of the enterprises shall help in increasing the ROI enterprises receive from their paid search endeavors.”
Communicate 2 head of strategy Benedict Hayes said, “Globally almost 40 per cent of paid search budgets are spent on retail, currently in India it may be less than five per cent. The e-commerce is reaching tipping point in India as evident in the last 12 months. Ronny shall be able to help the large e-commerce sites automate parts of their campaigns to leverage the long tail of keywords and exponentially increase efficiencies of their paid search endeavors.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
