Applications
Adtech offers SDK for iOS and Android platforms
MUMBAI: AOL advertising.com‘s Adtech is coming out with a new mobile software development kit (SDK) for both iOS and Android platforms.
The new kit enables publishers and ad networks to integrate ad delivery into their app with ease. It reduces the development expenses for apps and makes in-app advertising a highly economical solution.
Adtech CEO Erhard Neumann said, “With its 800 million mobile phone users, India is one of the world‘s key growth markets for mobile communication. Also in great demand is the usage of mobile internet, mobile advertising and developing ads within applications. India is the best market for the launch of this great mobile product.”
Adtech-Mumbai leader and director international business development Michael Sturm said, “What‘s great for customers is that our mobile offering is fully integrated into our adserving platform (ADTECH IQ), so customers can also enjoy the established features such as targeting, live monitoring, campaign optimisation features like frequency capping and campaign priorities.”
“All media forms and formats are booked in a single workflow and benefit from combined reporting. Because the users don‘t need new technical solutions to book and build mobile campaigns, there are no extensive migration processes or any need for additional training. Instead, customers can profit from additional revenues by simply extending their product portfolio. Adtech provides targeting by device, manufacturer, carrier and operating system” added Sturm.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
