Applications
Sky Movies app launched for iPhone, iPad
MUMBAI: UK Pay TV service provider Sky has unveiled a free Sky Movies app for iPhone, iPod Touch and iPad which offers Sky TV customers a quick and easy way to find the movies they love.
The new app brings users up-to-the-minute information about Sky Movies, Sky Movies Box Office and the latest cinema releases, listing movies via thumbnails or full page view, enabling Sky Movies customers to get even more value for their subscription.
Each full page view of films currently available on Sky Movies includes a review of the film and an option to Remote Record the movie to the Sky HD box to watch later or link to the Sky Go app to watch it live.
The Sky Movies app offers top picks of the day for Sky Movies content as well as information about what‘s coming up on the service within the next week and next month. Movie trailers and reviews can also be found on the app and an Android version will be available early next year.
Sky Movies director Ian Lewis said, “We are really pleased to be able to add the Sky Movies app to our already strong offering of iPad and iPhone apps. Combined with the Sky+ and Sky Go apps, customers now have even more ways to discover and enjoy the films they want to watch, either at home or on the move. We continually strive to give our customers the best possible movie service and this is just one additional feature out of many we have planned for Sky Movies over the coming months.”.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
