Brands
Kaveri’s AW’23 collection offers timeless linen staples for every wardrobe
Mumbai : The famed Lakmé Fashion Week Designer and ebullient personality Kaveri Lalchand, introduces its latest Autumn-Winter ’23 collection: ‘The Romance of the Rose’. This innovative collection encapsulates the allure and beauty of the ubiquitous rose, crafting an exquisite tale through intricately designed linen garments.
The collection emerges as an artistic spectacle, blending unparalleled techniques such as sculpted linen and watercolor on fabric. Each piece becomes a sartorial masterpiece, resonating with the timeless elegance of luxurious linen.
Inspired by the poetic verses and the essence of love, ‘The Romance of the Rose’ transports wearers into an enchanting garden, where floral imprints pave the way for a delicate affair with timeless elegance. Crafted with finesse and imbued with a melange of innovative techniques, including embossed linen, needlepoint lace, wire craft, and watercolor translucent embroidery, this collection stands as a testament to Kaveri’s enduring love for the rose.
The craftsmanship in this collection is nothing short of extraordinary. Handmade organza rosettes delicately adorn linen, lending a serene grace to the garments. The introduction of ‘Sculpted Linen’ elevates designs, adding layers of depth and intrigue, while needlepoint lace redefines timeless beauty.
Kaveri’s use of wire craft, blending linen strings with opulent sheet metal, creates an intricate symphony of designs, further adorned with hand-cut vintage wild roses and watercolor translucent embroidery that mimic the fluidity of watercolors on fine linen.
Speaking about the collection, a representative from Kaveri shared, “We’re enthralled to showcase ‘The Romance of the Rose’ – a collection that not only embodies feminine sensuality but is also sculpted to empower, inspire, and persevere. Each piece is a stylish testament inviting you to a poetic journey.”
This collection celebrates artistry, craftsmanship, and the enduring beauty of the rose, offering wearers an opportunity to adorn themselves with a touch of timeless elegance and sophistication.
For more information about Kaveri’s Autumn-Winter ’23 collection exquisite collection, visit: https://bykaveri.com/
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
