Applications
OLX ties up with Yahoo India to grow its business in India
NEW DELHI: Yahoo! India today announced an annual advertising partnership with OLX.in, the free online classifieds portal whereby a permanent OLX link will feature on the Yahoo! India homepage under the featured partners section.
Yahoo! will also leverage advance display advertising capabilities on its premium media and communication properties to help OLX grow its brand and consumers in India.
OLX country manager Amarjit Batra said, “India is an important market for us and our partnership with Yahoo! underlines our commitment towards the same. Our association with Yahoo! provides us an extensive platform to engage with the vast set of untapped consumers across the 1000+ cities where we are present. This alliance will help us to make more people aware about the OLX brand proposition and offer them the best options to buy, sell, and rent products and services within their city.”
“Yahoo! is best positioned to connect brands with the right target audience. OLX‘s permanent presence on India‘s most visited homepage will provide it with access to Yahoo!‘s vast reach. Our advance display advertising solutions and superior targeting capabilities will provide strategic advantage to OLX‘s marketing efforts in India, said Yahoo! India MD Arun Tadanki.
OLX offers free classifieds in various categories like for sale, jobs, real estate, vehicles, services, classes and matrimonials in almost every city in India. OLX has a strong focus on India and has launched local language options in Hindi, Tamil, Telugu, Malayalam, Kannada and Marathi for those users who prefer to consume local language content or are not proficient in English.
OLX also offers free mobile apps for Android, iPhone, Blackberry, Nokia and Windows mobile operating system to enable the increasing number of mobile internet smartphone users to use free classifieds on the go.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
