MAM
MTS launches initiative to engage female customers across WB
MUMBAI: Mobile and Internet services provider MTS has launched a new initiative – ‘MTS Saheli‘ -to engage and connect with female customers across West Bengal.
The move is aimed to provide a range of telecom services to women customers, right at their doorstep by reaching out through an air-conditioned bus. The bus will be traveling through 30 towns across West Bengal in 45 days.
The initiative will be led by female staff right from steering of the bus to demonstrating the range of mobile handsets, along with providing information about mobile plans offered by MTS.
MTS India COO Kolkata and West Bengal circle Keshhav Tiwary said, “MTS Saheli, as the name suggests, aims to be a dear friend and companion to our women customers, be it professionals or homemakers alike and make them feel special and privileged. Women customers form a substantial chunk of our total subscriber base. MTS Saheli initiative is our endeavour to reach out to female customers who are keen on joining the MTS family.”
MTS Saheli will also advise female customers about health and wellness tips by providing access to female physicians and beauty experts.
All female customers coming to the MTS Saheli Bus will also get freebies and discounts on every new mobile connection and recharge done by them.
Based on the learnings, company plans to roll out the initiative nationally.
Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
