Brands
Conan Gray becomes Onitsuka Tiger’s brand ambassador
Mumbai: Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, and heritage with innovation.
Singer-songwriter Conan Gray has been named Onitsuka Tiger’s brand ambassador. The brand will collaborate on various activities, including the first appearance in Onitsuka Tiger Magazine, which will be released on 17 January.
Conan Gray has gained a lot of support from younger generations for expressing his unique ideas and style most truly and is an icon of Generation Z who presents new values through music and fashion. He is an artist who embodies the vision of Kihachiro Onitsuka, the founder of Onitsuka Tiger, to “empower youth and give them hope for the future.” Onitsuka Tiger, which will celebrate its 75 anniversary in 2024, will incorporate his new ideas and styles to create a future for the brand.
Conan Gray said “I’m thrilled to be the face of Onitsuka Tiger. These shoes are such an iconic piece of Japanese style, and being that I wore them throughout my own Japanese childhood, it feels fateful to be dancing in them in my adulthood.”
Brands
HGS names Hemlata Sharma EVP, chief business officer for digital media division
Veteran executive to lead satellite, cable and broadband push across India
MUMBAI: Hinduja Global Solutions is doubling down on distribution and has tapped a seasoned hand to lead the charge.
Hemlata Sharma has been appointed executive vice-president and chief business officer at the digital media division of Hinduja Global Solutions, taking charge of its satellite, cable and retail broadband businesses as competition intensifies across India’s connectivity market.
Sharma will steer growth, distribution strategy and retail partnerships for the NXTDIGITAL DTV platform and the ONE Broadband brand, with full profit-and-loss responsibility. The mandate is clear: expand reach, sharpen execution and deepen the company’s hold across India’s evolving DTH, IPTV, OTT and broadband ecosystem.
With more than 25 years across media, broadcasting and telecoms, Sharma arrives with deep operating experience. She was previously at Zee Media Corporation Ltd., where she served as head of distribution, research and CRM, managing nationwide distribution and consumer insights for a large portfolio of news channels. Her earlier roles include senior positions at Ten Sports Network and Bharti Airtel, spanning marketing and operations across key regional markets.
Vynsley Fernandes said, “Hemlata brings a proven track record in leading large-scale businesses across B2B and B2C markets. She joins us at a time when we are strengthening national and regional teams across retail product development, sales, and customer experience. We are confident that her leadership skills, business acumen, and operational discipline will help us accelerate growth in key areas.”
Sharma said, “HGS and NXTDIGITAL are respected brands in India’s media ecosystem and have always been ahead of the curve in innovation. I believe that my extensive experience across broadcast distribution, telecom operations, and digital media strategy can help strengthen the growth roadmap, as the media group continues to scale digital entertainment services and broadband connectivity nationwide through initiatives such as the prestigious and recently initiated Project Ganga.”
The timing is deliberate. As screens multiply and pipes become the real battleground, NXTDIGITAL is tightening its grip on both content delivery and connectivity. The next phase will be less about presence and more about dominance.
