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High TV 3D launches via Astra
MUMBAI: Global satellite operator SES has signed a capacity agreement with High TV 3D, a worldwide 3D general entertainment channel, primarily for cable distribution.
High TV 3D will be distributed via the Astra 23.5 degrees East orbital position (11778.00 MHz, vertical), benefiting from its optimal European footprint coverage and household reach. Astra 23.5 degrees East is the home of various international 3D channels such as Brava 3D, Penthouse 3D and the Astra 3D demo channel.
The 3D programming of High TV 3D ranges from entertainment news and travel programmes to drama, comedy, fitness and movies as well as a slate of in-house productions such as reality shows. High TV 3D will broadcast 400 hours of native 3D content during its first year and is creating more than 500 hours of 3D content for each year to come.
High TV 3D CEO Eric Klein said, “For us as an international 3D channel, it is a major milestone to be present on Europe‘s leading satellite platform, with an excellent reach and high quality performance. We are excited to bring the very best in lifestyle and entertainment programming to an audience that embraces entertainment as the very essence of their culture.”
SES chief commercial officer Ferdinand Kayser said, “The sale of 3D enabled TV sets is expected to significantly grow over the next few years. The availability of compelling, high quality 3D content is of key importance to further drive the development of 3D. High TV 3D is a very valuable addition to our growing 3D line-up, and we look very much forward to a successful cooperation.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
