MAM
FedEx launches a new campaign ‘Connect your Business to a Changing World’
MUMBAI: Export transportation company, FedEx Express (FedEx), a subsidiary of FedEx Corp has launched a new campaign, ‘Connect your Business to a Changing World‘.
The campaign provides business leaders access to content about the trends impacting businesses and economies worldwide, as well as the solutions FedEx provides to help companies benefit from those trends.
FedEx Asia Pacific president David L Cunningham Jr said, “If global trade were its own free-standing economy, its GDP would exceed $18.3 trillion. This presents unprecedented opportunities for businesses of all sizes and in all countries. In this hyper-connected economy, businesses are able to take advantage of these opportunities through FedEx extraordinary global network and connectivity.”
FedEx services senior vice president, global marketing Rajesh Subramaniam said, “Turbulence in the global economy has exerted multiple pressures on businesses around the world as they look for ways to get ahead and remain competitive. This new multi-channel campaign and the http://connect.fedex.com experience provides businesses the intelligence to stay one step ahead of their customers‘ needs and to focus on a number of topics critical to achieving business and economic growth around the world.”
In addition to advertising across pan-regional, local print, and online media, the campaign will also be supported by a worldwide communications and public relations program.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
