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2011 Saff Championship to air live on Ustream
MUMBAI: The South Asian Football Federation (SAFF) Championship will be streamed live on UStream, which offers live and interactive video streaming.
This deal by World Sport Group, Saff‘s exclusive marketing and media partner, marks the first time that the Saff Championship will be available online.
Full coverage of all 15 matches from the SAFF Championship on Ustream kicks-off with the opening match between Bangladesh and Pakistan on 2 December 2011. Live streaming will be available to viewers worldwide except in India, where the matches will be broadcast on a delayed basis, 24 hours after each game is played.
UStream VP of sports Wayne Sieve said, “Ustream is pleased to partner with World Sport Group to distribute the live games of the 2011 SAFF Championship. As the leader in live streaming video with an audience reach of 50 million unique monthly viewers, Ustream is providing the SAFF Championship with greater distribution of its matches so fans around the world can watch the live games and interact with one another.”
WSG senior VP, content James Clarke said, “We are excited about our partnership with UStream and their interactive video streaming platform which is accessible globally. With the popularity and viewership for the SAFF Championship growing particularly on the sub-continent, we want to extend the broadcast of this event beyond television to a wider global audience through mobile and broadband channels. Ustream will help us to achieve this.”
The Saff Championship is a biennial competition that is contested by SAFF‘s eight member nations Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. Defending champions India will host this year‘s event which will be held in New Delhi, India from 2 – 11 December.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
