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Datawind partners Nasscom Foundation to provide ‘Technology for Non-Profits’
NEW DELHI: Datawind, the inventor of world‘s cheapest tablet computer – UbiSlate – has joined hands with Nasscom Foundation to help bridge the digital divide in India.
The Foundation has partnered with Datawind to announce a contest targeting the non-profit network across India, wherein 10 of them will stand an opportunity to win 20 Aakash tablets/UbiSlates each, to improve their operations and programme implementation. The contest will open between December 2011 and January 2012.
Each of the participating organisations will have to showcase how best the UbiSlate will be used for socio-economic challenges such as education, health and livelihoods.
Commenting on this association, Datawind CEO Suneet Singh Tuli said, “Since 2006 and a similar effort with our PocketSurfer devices, we‘ve partnered with the Nasscom Foundation to help bridge the digital divide. We‘re excited by this partnership to help extend the reach and applicability of UbiSlate tablets and internet connectivity. It will also enable us to receive feedback from our audiences on their usage patterns, short-comings, and needed features for future releases.”
The Foundation will reach out to 2000+ strong network of non-profits across 27 states through this initiative.
While those who provide the most innovative ideas on using this device will be able to put them to best use, the Foundation will also monitor the progress of the winning campaigns and provide feedback to the Aakash team.
Nasscom Foundation CEO Rita Soni added, “It is heartening to see innovative tech entrepreneurs actively involved with finding viable solutions to India‘s most pressing issues. The UbiSlate/Aakash tablet competition complements Nasscom Foundation‘s aim to empower non-profits with technology, helping NGOs become more operationally efficient and find creative ways to tackle developmental challenges.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
