MAM
MSLGroup launches global crisis network
MUMBAI: Publicis Groupe‘s flagship speciality communications and engagement company MSLGroup has launched a global Crisis Network of 50+ experts, to provide the best advice, guidance and support for clients in troubled times.
Connected to each other by a proprietary real-time platform, the network is devised to help business leaders prepare for a “new normal”: today‘s fundamental reset in dynamics between individuals, influencers and institutions around trust, power, risk and crisis.
Alongside 24-7 access to the platform, the crisis experts are also able to leverage the network‘s crisis planning framework and crisis simulation workshop – to help clients plan for and respond to crisis situations effectively.
MSLGroup‘s chief strategy officer Pascal Beucler said, “Today, business leaders must master the three key interplays shaping crisis in the “new normal”: the interplay between mainstream media and social media, the interplay between local and global dynamics, and the interplay between crisis planning and response. MSLGroup‘s Crisis Network is a one-stop shop to help guide companies and institutions to do just that.”
Marking the Crisis Network launch, the team has also published its first report, an e-book titled “When Every Crisis is Global, Social and Viral”.
Section one explores how social media is changing trust, power, risk and crisis. Looking first at the role of social media in societal upheavals in the West (including the terrorist attack in Norway, the riots in London and the Occupy Wall Street movement in the US), the authors then move to the East and review how social media is changing the news ecosystem in China, eroding the wasta system of personal influence in the Middle East and uniting the Indian middle class in a grassroots movement against corruption.
The second section outlines how corporations can leverage social media to manage risk and reputation. The team of experts then take a look at how social media can play a role at each stage in the crisis curve, describe the art and science of crisis simulation, recommend engaging third party influencers in crisis planning, share lessons from managing the global Crisis Command Center for BP, provide a playbook for handling a crisis on Facebook and end with tips and tricks on crisis management.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
