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Sky makes movies service available on mobiles, tablets
MUMBAI: UK pay TV platform Sky has announced that to give customers control over how and when they access the movies, Sky Movies is now available live and on demand on mobile and tablets as well as on TV and online.
Following the launch of a movies-on-demand service on the Sky Go app for iPhone, iPad and iPod Touch, millions of Sky TV customers now have access to hundreds of movies to enjoy when and where they want – all at no extra charge.
The move means that customers can enjoy complete flexibility and convenience over how, when and where they enjoy Sky Movies with a seamless multi-platform, multi-screen experience spanning 3D, HD, Anytime+, Sky+ and Sky Go.
Sky Movies subscribers using Sky Go can stream movies on demand via a Wi-Fi connection, with 3G capability to be introduced by the end of the year. They will also be able to view all 11 Sky Movies channels on a linear basis. New release titles available through Sky Go over the coming weeks include ‘Harry Potter and the Deathly Hallows Part 1‘, ‘Little Fockers‘, ‘Black Swan‘, ‘Gulliver‘s Travels‘ and ‘Limitless‘.
The introduction of on demand movies is the latest step in the expansion of Sky Go, which offers Sky TV customers access to Sky content across PC, Mac, laptop, iPhone, iPad and iPod Touch, in line with their core subscription. Since its launch in July 2011, Sky Go has attracted almost two million unique users, with over 30 million pieces of content viewed in the last month alone, across more than 2.5 million devices. It also provides access to a range of other channels, including Sky Sports and Sky News.
Sky Movies director Ian Lewis said, “Sky Movies on demand is a great addition to Sky Go and gives customers complete control over how, when and now where they enjoy the latest movies. Whether customers want to kick back at home and watch the latest movies in widescreen 3D or HD, catch a movie on the laptop while on holiday or at the office, or watch a blockbuster out and about on their phone or tablet, we‘ve got it covered. Alongside other recent additions to Sky Movies like Anytime+ and 3D, the launch of Sky Movies on Sky Go helps customers get even more value out of Sky.”
The announcement follows several enhancements to Sky Movies. As well as offering hundreds of movies to watch on demand as part of a Sky Movies subscription, Sky Anytime+ also now offers an enlarged Sky Box office service. As well as offering customers on demand pay-per-view access to titles at the same time as they are available on DVD, Sky Movies Box Office also now offers access to hundreds of classic library titles, all available to rent on demand.
Earlier this month, Sky also launched a dedicated Sky Movies App for iPhone and iPad, offering listings for movies currently showing on Sky Movies and at the cinema, movie trailers and the option to record movies via Sky+ remote record.
Sky Go app is to launch on Android handsets in the coming months. Next year the Sky Go experience will be supported by the ability for Sky customers to use at least 5,700 public Wi-Fi hotspots, spanning coffee shops, restaurants, pubs, transport hubs, hotels and gyms. This follows Sky‘s acquisition of the Cloud, a leading public Wi-Fi network.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
