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Tata Sky launches Video on Demand
MUMBAI: DTH service provider Tata Sky has launched the Video on Demand (VoD) service, which will include Catch Up TV and VoD library of movies and TV concerts for subscribers for easy download.
The VoD service will be available on the Tata Sky+ HD box and subscribers will just need to connect the Set Top Box to their broadband connection through an Ethernet cable.
‘Catch Up TV‘ – a service that allows its Tata Sky+ HD subscribers to watch TV show even after the original broadcast without the need to record. This unique service will give subscribers access to select TV shows that can be downloaded from the Tata Sky server and viewed at their convenience.
Currently, Catch Up TV will be providing the top shows from channels like Star Plus, Colors, Sab, Imagine TV, Sony Entertainment, Channel [V] etc.
The VoD movie library is an assortment of old and new movies that will be available to the subscriber for easy downloads. Its library will host over 500-1000 movie titles across multiple genres and languages in digital quality. Subscribers can choose from erstwhile Kishore Kumar, Rajesh Khanna and Amitabh Bachchan movies to contemporary movies with Ranbir Kapoor, Hritihik Roshan and Aamir Khan.
Tata Sky CMO Vikram Mehra said, “We strive to remain the pioneers of the DTH industry. The VoD experience on Tata Sky is set to change the way television is seen in India. After extensive consumer research we know that subscribers use the pay-per-view service; however are in the lookout for TV Shows and a larger library of movies. With our pioneering technology, we have ensured that the user-friendly interface of VoD will fulfill consumer demand. Tata Sky will stay committed to giving its viewers the best in television technology.”
As part of the launch phase, Catch Up TV and Movie downloads would be offered to Tata Sky+ subscribers absolutely free for the first month. Thereafter, Catch Up TV will remain as a free service and the movie downloads will have a nominal fee, the company said.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
