Hindi
South Indian film industry urged to create a global platform akin IIFA
MUMBAI: The two day conclave of the Federation of Indian Chambers of Commerce and Industry (Ficci) concluded by welcoming the recommendation from Wizcraft International that the South Indian film industry should join hands to create a global platform that presents the South Indian film industry at key markets across the world.
Sharing the IIFA success story wherein key global markets opened up for the Hindi film industry that led to a quantum growth, Wizcraft International founder-director Sabbas Joseph averred, “The talent in the South Indian film industry is enormous. We wanted to seize this opportunity to establish a platform for talent to be promoted and honoured on a national level and international level for South Indian films. Regional and Indian cinema have grown into a global phenomenon and we would surely look at promoting and leveraging them on a global platform through brand IIFA.”
The IIFA story also demonstrated the attention that is being given to Indian culture and business by global counterparts. Akin to the Bollywood weekend, the weekend for the South Indian film industry would be a huge step towards recognizing the growing importance of South Indian cinema by celebrating it on a global platform, Joseph felt.
Regional films have been well received at the Berlin film festival and have also won best film awards. With contemporary story lines, advanced technology and fresh talent in the regional entertainment world regional cinema is becoming popular. Films like Enthiran – Robot won the accolades of critics all over the globe.
IIFA is one of the most respected South Asian film academies and its main highlight, the IIFA Weekend and Awards are India‘s biggest media event. In its 12 years around the globe, IIFA has forged relationships with countries, enabling the promotion of Indian cinema. IIFA has introduced multiple distributors and exhibitors such as Nu Metro, Ster Kinekor, Pathe in markets that IIFA has traveled to.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
