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Gameshastra set to launch game on Don 2
MUMBAI: Gaming services company Gameshastra is developing a game based on Excel Entertainment and Reliance Entertainment‘s Don 2 that stars Shah Rukh Khan, Priyanka Chopra, Lara Dutta and Kunal Kapoor.
The company is developing a third-person action adventure console game, wherein a player gets to play as SRK, perform the activities as done by the Don in the film and experience the breathtaking moments of it in an interactive space with the different characters from the film.
This game will be available on Android, iOS, and PSN for PS3 platforms. The game on Android and iOS will be released along with the movie, where as the console version of the game will be released in March 2012.
The player gets to be the Don himself to complete six immersive chapters. The levels are packed with gunfights, stealth missions, high speed car chases and rooftop chases. Khan‘s character will endorse three different looks in the game, corresponding to his looks in the movie.
Said Gameshastra founder and director Mohan Raju, “This builds on the success of over 47 titles we have published on various platforms for the global markets and positions Gameshastra as the leading game studio in India ? we are proud to be associated with Excel and their Don franchise and the success of this title will mark the beginning of many more joint endeavors with major studios in India.”
There will also be a social game Don – The Social Mobsters Game based on the film that will be launched on the Facebook platform. The game is being developed by Mango games.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
