MAM
NGC goes in for a new look, feel
MUMBAI: With more competition entering the infotainment space National Geographic Channel (NGC) has refreshed its product, packaging and proposition.
The aim of the new look, themes, new shows and a new campaign is to showcase the range of experiences, passion and adventure that lies with NGC.
The channel‘s campaign thought is “this is who we are” and the brand promise is to give young India a television experience that is fourth dimensional, larger than life and experimentative enough to push a viewer‘s definition of entertainment and bring forth the true NGC.
Shows like ‘Man Vs Monster‘, ‘Dangerous Encounters with Brady Barr‘, ‘Trapped‘, ‘Indestructibles‘, ‘Banged Up Abroad‘ are part of this month‘s theme of Deadly December. Besides the show line-up, the whole look of the channel aims to be more striking and energetic with colours in a brand new packaging.
A part of the global rebranding exercise, the ‘This is who we are‘ campaign will cater to a vibrant young India‘s love for all that is larger than life, colourful, fascinating and uninhibited. The new look and shows will help viewers connect directly to the great legacy of Nat Geo‘s daring and passionate explorers, the channel said.
NGC Network India, Fox International Channels MD Keertan Adyanthaya said, “The Indian youth is a big segment of the television viewing audience today and they are constantly searching for content which caters to their entertainment needs and aspirations. With the ‘This is who we are‘ campaign, we bring forth television viewing that packs a powerful punch of pure adrenalin keeping viewers on the edge of their seats. Now only the best of action, adventure, wildlife and exploration will be showcased on the channel in a pulsating, energetic new look that we know and already feel, is addictive enough”
The campaign is being promoted across the Star network and other mass viewership channels, and other platforms like outdoor and on-ground initiatives.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
