MAM
Dentsu Marcom regains DS Group account
MUMBAI: Dentsu Marcom will once again handle the account for two brands from the Dharampal Satyapal (DS) Group, namely, the mouth freshener brand PassPass and a soon to be launched chewing gum brand.
The pitch for the account saw participation from agencies like Law & Kenneth, Euro RSCG, and Publicis.
The aim of the agency will be to create a high impact campaign for PassPass and the upcoming chewing gum. The new chewing gum brand will mark the DS Group‘s entry into the confectionary segment in the FMCG sector.
Dentsu Marcom COO Hiroshi Omata said in a statement, “In DS Group, we found a supportive, like-minded client-partner who had the vision and foresight to appreciate the cut-through creative idea we presented and see the value and potential of the same. Winning this exciting account is a great beginning and we look forward to create some great work on our journey together!”
Brands
Eneet Chadha joins Apex Group as senior vice president
Former Citco and BNY executive to lead strategic fund servicing push
PUNE: Apex Group Limited has appointed Eneet Chadha as senior vice president, strengthening its senior leadership ranks as it sharpens its focus on alternative investments and hedge fund servicing.
In his new role, Chadha will lead strategic fund administration and hedge fund servicing within the group’s global alternatives platform. His remit includes driving operational excellence, deepening client relationships and improving service delivery across complex financial portfolios.
Before joining Apex Group, Chadha served as vice president – hedge fund at The Citco Group Limited. He previously spent more than 12 years at BNY, where he worked as lead manager – fund accounting and reconciliation. He began his career at State Street as a team leader.
The appointment reflects Apex Group’s continued investment in senior talent as competition intensifies across global fund administration, particularly in alternatives where scale, precision and client trust are increasingly decisive.
