Applications
NDTV Convergence revamps NDTVProfit.com
MUMBAI: NDTV Convergence has relaunched its financial and business portal NDTVProfit.com, as a one-stop destination for live market data, research and expert insight and business news.
The new website is focused at the growing community of investors in the country, many of them first-timers, and provides financial tools, easy and intuitive access to detailed and relevant data, tips and know-how to help power personal wealth creation.
It has launched with a new portfolio tool, which is convenient, easy-to-use and secure to track and plan not just an individual‘s wealth, but also that of his entire family, in one place.
Riding on its close, convergent relationship with the TV channel NDTVProfit – the new website also brings to its users the opportunity to interact one-on-one with experts and anchors, get stock recommendations and tips in real-time on the popular program “Buy or Sell”.
Additionally, a new video pod brings all the richness of NDTVProfit‘s programming in hundreds of easy-to-consume videos categorized for quick access. The user can also view all his favourite shows, every episode, at leisure of a click.
NDTVProfit.com also brings to the user real-time coverage of the businesses and economic stories of the day. The website also adds content from New York Times.
The new features are designed with the an aim of bringing the user a clutter-free, non-intimidating experience as he tracks markets live, gets experts‘ views and immediate insight on market dynamics and a great viewing and reading experience.
Geodesic has collaborated on the website with NDTV Convergence as the technical partner.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
