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FoodFood expands reach in Karnataka
MUMBAI: FoodFood, the food specialty channel from Malaysia-based Astro and Chef Sanjeev Kapoor‘s Turmeric Vision, is expanding its reach in Karnataka.
In addition to Bangalore, FoodFood will now also be available on networks across the state, the company said.
Kapoor said, “We are delighted to partner with leading cable operators in Karnataka to reach this significant market. This latest deal shows the increasing reach of our channel and is a testament to the brand‘s appeal to viewers across the nation.”
The channel covers Bangalore Digital Cable via Den Amogh, WWIL and Den Infoking. In Karnataka, the digital cable coverage includes Bangalore rural, Hubli Dharwad, Mysore, Hassan, Gadag, Raichur, Davengere, Hospet, Udipi, Bellary, Shimoga, Kolhar, Tumkur, Mandya and Chittradurga.
FoodFood, the brainchild of Kapoor, offers content as a mix of cookery and food based lifestyle shows like Ladies First, Firangi Tadka, Mummy Ka Magic, Sanjeev Kapoor‘s Kitchen, Turban Tadka, Secret Recipe and Tea Time with Rakesh Sethi among others. The channel also completed hosting its first season of cooking reality show Amul FoodFood Mahachallenge.
Kapoor says, “Keeping alive our promise of 360 degree entertainment, we will continue to offer our viewers with new and exciting repertoire of exquisite and mouth watering recipes and fun filled shows to keep the family entertained and engrossed through each delectable episode.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
