MAM
Hide & Seek partners Aircel Chennai Open 2012
MUMBAI: Making a debut on the court, Hide & Seek, the biscuit brand from the house of Parle, has joined hands with the Aircel Chennai Open 2012 as official partner.
The tennis event, which is India‘s only and South Asia‘s leading ATP World Tour will be held from 2 – 8 January at the SDAT Stadium in Chennai.
Parle Products Group Product Manager Shalin Desai said, “For us, there are several parallels between the ATP event and the brand. Hide & Seek as a brand appeals to the youth similar to the Aircel Chennai Open. The association gives us an opportunity to participate in one of the most exciting events of the year.”
A spokesperson from IMG Reliance added, “We are pleased to announce that Parle, the number one biscuit manufacturer in India, is partnering with Aircel Chennai Open 2012 as an Official Partner. It is of great pride to us that a global brand like Parle has chosen to come on board with India‘s only ATP tournament.”
IMG Reliance operates and organises the Aircel Chennai Open every year.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
