MAM
LG in campaign to push 3D TVs
MUMBAI: LG is moving ahead with an experiential marketing campaign to differentiate and demonstrate the prowess of its Cinema 3D TV line-up — targeting the youth world-wide. With the aim of providing a platform to the consumers to experience excellence in the form of the Cinema 3D TV, LG has announced the mega blockbuster Cinema 3D Game Festival 2011.
The three-day gaming event taking place from 9- 11 December 2011 was inaugurated at the R-City Mall, Mumbai and will be hosted in five cities -Delhi, Mumbai, Bangalore, Hyderabad and Chennai. The LG Cinema 3D Game Festival is a step further towards demonstrating to the public the potential of LG’s 3D products in the gaming environment. More than 5,000 enthusiasts are expected to visit the gaming festival in each city.
LG India MD Soon Kwon said, “3D TVs are changing the way we view movies, play games and more. The Cinema 3D TV has been recognised as the best 3D TV world-wide. As part of its new marketing campaign LG is differentiating its 3D line-up through 3D game marketing targeting youth audiences across the globe. We have a strong product line-up and an aggressive marketing strategy with investment of Rs 1 billion in 2011 for flagship product communication Cinema 3D TV. We are aiming for 50 per cent share in 3D TV market by 31st March 2012.”
LG Cinema 3D TV is the medium for the gaming lovers who want to blend with the 3D world. LG Cinema 3D TV is backed with FPR technology, which is the only, and till date the best technology, comprising all the features for pillaring the 3D TV science in the world. The picture being offered is absolutely vivid, clear and lively from all angles, the company claims.
The Grand Finale which will be held on 11 Dec of the Game Festival will require gamers to go through qualification rounds.
The Cinema 3D Game Festival has three zones. The first zone is for serious gamers who will compete against each other by playing Gears of War 3 in Cinema 3D. The second zone would have multiple consoles with popular games such as Disney Advertureland, Forza 4, Dance Central and Kinect Sports 2 among others. The third zone is Cinema 3D TV experience zone showcasing the revolutionary FPR Technology.
Of the serious gamers, three winners will be selected from each city. The first winner of the gaming contest will win a cash prize of Rs 100,000, while the first and the second runners-up will be awarded a 32-inch LED TV and a Kinect game, respectively. There will also be gifts for consumers coming to the Cinema 3D Game Festival.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
