Applications
Lenovo launches the ‘Do Network’
MUMBAI: Taking it‘s global ‘For those who Do‘campaign a notch further, Lenovo has launched ‘Do Network‘, an online platform where people who want to make a difference can come together and ideate. It is an effort to extend the brand’s promise of empowering communities with the best tools and technology possible.
Through the Do Network, these people can form teams and develop a project they are passionate about. Apart from this, they can also, through the network, get in touch with people who may help them out or aide their cause in one way or another.
The Do Network comprises of a series of 90 day cycles where different themes and thematic challenges are introduced for each challenge. The first leg of the challenge is based on the theme ‘Innovation through technology’ and the four issues from which the doers can choose are portable education, traffic jam, products and progress or any one cause they are passionate about. The challenge will go on till 7 March 2012.
Lenovo shall then choose the top ten teams on the Do Network and award them the guidance of a mentor and other resources in the form of Lenovo technology. The winners of the challenge will receive a grant worth $25,000 to realise their project. A full blown campaign will be released across India to make the audiences aware of the initiative.
Lenovo India director-marketing Shailendra Katyal said, “Through the Do Network, we want to create not just a platform but a movement that brings Doers together to push the limits on collaboration and creation, and inspire them to unleash their great ideas and turn them into something meaningful and tangible for their communities.”
The top ten Doers of the challenge will get a chance to avail the mentorship of people like Rajiv Makhni (managing editor for Technology at NDTV), Rajan Anandan (MD Google India), Mahesh Murthy (managing partner, Seedfund) and Kishore AK (CEO and co-founder at Althea system).
A similar initiative is being launched by Lenovo in Indonesia and Russia simultaneously.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
