MAM
HiveMinds appoints Neha Pandey as VP-growth
Mumbai: HiveMinds, a forefront digital marketing agency, part of the Madison Group, announces the appointment of Neha Pandey as vice president – growth. Neha, a seasoned strategist in media and telecom, arrives with an impressive résumé of over a decade in nurturing strategic partnerships and scripting success narratives. Her role at HiveMinds is set to be the business expansion in India, UAE, and the USA.
With a professional journey spanning 13 years across pivotal sectors like mobile, e-commerce, telecom, and the internet, Neha Pandey is a veteran in strategic alliances, business development, marketing, account management, and team leadership. Her tenure as business head at AdLift India and business partner – corporate at BIG FM is marked by significant achievements in client consultancy, sales strategy, and business planning.
Expressing her vision on joining HiveMinds, Neha remarked, “HiveMinds’ swift ascent as one of the top digital marketing agencies in India along with its visionary leadership drew me to this role. I am happy to be part of this vibrant team. I think I have joined at a great time when my expertise and aspirations are in line with the HiveMinds growth plans and I look forward to delivering robust growth in the years to come”.
HiveMinds chief strategy officer Deepti Bhadauria commented, “Neha Pandey’s inclusion in our leadership cadre is an important initiative towards our growth. We have added some of the most prestigious brands in India to our client list, in the past few years. Now is the time to consolidate our position and focus on delivering the same expertise to international clients. We are sure Neha will lead this charter with aplomb and add to Hivemind’s success”.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
