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Hungama brings Shah Rukh Khan exclusive
MUMBAI: The digital entertainment company Hungama.com is offering exclusive content related to Bollywood actor Shah Rukh Khan, ahead of the release of his movie Don 2. The SRK special is called Super Khan – Shah Rukh Unlimited.
Hungama.com provides access to exclusive SRK songs, videos, wallpapers, ringtones and movies. Furthermore, SRK games like Don 2 – Prison Break and Don 2 – The Chase are available on mobile.
Also available on are games from his movies like Om Shanti Om, Billu and My Name Is Khan. Hungama.com also has the hits and flicks of SRK along with pictures, wallpapers and games.
Hungama.com will also gives consumers a chance to re-visit the actor‘s yesteryears by giving them access to his songs from movies like Dil Toh Pagal Hai, Rab Ne Bana Di Jodi, Dilwale Dulhaniya Le Jayenge, Veer Zaara and Swades.
The Super Khan Special has the same pricing models as the rest of Hungama.com- Rs 10 for single downloads, Rs 20 for the value pack of four downloads, Rs 99 for the super value pack for 99 downloads on 30 days and the monthly subscription of Rs 99 for unlimited downloads.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
