MAM
Crayons bags Incredible India digital mandate
MUMBAI: Ultraviolet Digital, the digital arm of Crayons Advertising, has won the digital duties for the Ministry of Tourism’s Incredible India campaign. The agency will be handling the digital promotion of the tourist campaign in order to give it a worldwide reach.
Crayons Advertising president Ranjan Bargotra said, “Nowadays the traveller is literally online. He turns to the internet for his research and bookings. We plan to combine a host of things in the digital medium to ensure that the Incredible India campaign reaches maximum travellers across the globe.”
The client brief requires the agency to drive traffic and create imagery for the tourist all over the world. The digital leg of the Incredible India campaign would be one of the single largest efforts of its kind, the agency said.
The agency also handles the digital duties for Kerala Tourism and the print mandate for the Incredible India Campaign.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
