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ATN launches Aapka Colors in Canada
MUMBAI: Colors, the Hindi general entertainment channel from the Viacom18 stable, has officially launched in Canada, as Aapka Colors.
The channel is being distributed through Asian Television Network (ATN), one of the Canada’s largest South Asian Broadcaster, on Rogers Cable in Ontario and on recently launched Bell Fibe TV in Toronto and Montreal.
Indiantelevision had first reported in March this year that Viacom18 Media has signed an exclusive distribution deal for the channel.
While Rogers Cable gives the Hindi GEC a reach of about two million households, Bell Fibe TV subscriber base is of 20,000.
Starting immediately, ATN subscribers can tune in to Aapka Colors (Channel 690 on Rogers and Channel 790 on Bell Vibe TV).
ATN president and CEO Shan Chandrasekar said, “We are delighted to have Viacom18 Media as a programming partner, and to share this outstanding channel Aapka Colors, with its compelling content across Canada.”
Viacom18 head- distribution & international business and Sun18 COO Gaurav Gandhi said, “We are delighted with the launch of Aapka Colors in Canada on the two leading platforms – Rogers and Bell Fibe, and fulfilling the demands of the South Asian diaspora with our very distinct and popular content offering.”
With this launch in Canada, Colors is now available in close to 50 countries globally. It is already available in the US, the UK, Australia –New Zealand and Middle-East.
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Colors sets foot in Canada with ATN
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
