MAM
Greenply launches TVC conceptualised by Lowe Lintas
MUMBAI: Plywood company Greenply has launched a TVC that has been created by Lowe Lintas.
The objective of the campaign is to break the format and make durability more relevant and fresh for the audiences.
The promise of Greenply plywood that it lasts for generations is now expressed by looking ahead into future. The situations and issues that may take place in the future are relevant and audiences will find it very easy to connect with. This communication is almost working as the mirror of the future and sharply expressed through its new tagline of ‘always hoyenga‘, whether you are there or not, the company said.
The agency has been handling the business for almost a decade.
The campaign is rolled across media including digital.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
