MAM
Samsung launches new commercials for smartphones
MUMBAI: Samsung has launched three new TV commercials for its smartphones. The commercials are made to promote the company‘s latest offerings Samsung GalaxyY and Wave Y. The creatives for the ad were handled by Cheil WW SW Asia and were produced by Storytellers.
The concept for the ads is that users now have the freedom to change to smartphones. Insight was collected through interactions with the target audience i.e. the young adults and then translated into television commercials.
The company said in a press statement, “Today‘s Gen Y is extremely serious about experiences gained through college and early years of their career, as that‘s what shapes their future; greatly influenced by their peers and not wanting to be left behind they are also the earliest adopters of new technologies.”
The three TVC‘s are based in environs like a tea stall, an office and a classroom where the TG can usually be found. The protagonist in each commercial tackles a tricky situation by the use of a Samsung samrtphone thus piquing the interest of the antagonist in the end. The commercials all end with the punch line ‘Aap ke paas nahi hai kya?‘
Apart form these TVC‘s Cheil Worldwide is building communication across consumer touch points in orderto create awareness and hype about the range of phones.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
