MAM
Coca-Cola to usher in New Year with a fresh campaign
MUMBAI: Coca-Cola is launching a new communication campaign- ‘Believe in a Happier Tomorrow‘ this New Year.
The integrated communication programme will be leveraged through social media, radio platforms and on-ground initiatives.
The beverage company said that the campaign celebrates values of happiness and optimism, urging people to look at the brighter side of life, celebrating people who radiate optimism, with myriad reasons to believe in a wonderful year ahead.
The new campaign has been conceptualised by the creative team at McCann Delhi. The jingle ‘Umeed Wali Dhoop, Sunshine Wali Aasha‘ has been penned by Prasoon Joshi while the music is credited to Bollywood music composer, Shantanu Moitra.
Coca-Cola India and South West Asia VP-marketing Anupama Ahluwalia said, “Coca-Cola has spread happiness for over 125 years. As we prepare to usher in another New Year, it is the season of spreading good cheer and the perfect time to look ahead with a positive outlook. Our latest campaign captures the spirit of hope and optimism, further establishing the brand‘s ‘philosophy‘ by urging people to believe in a happier tomorrow.”
“This is more than just a campaign for Coca-Cola and we are confident that the new campaign will strike a chord of happiness with our consumers and the chorus of happy children will warm the hearts and add to the spirit of positivity for the coming year,” he added.
The film has been directed by Kaushik Sarkar, and produced by the production house, Apostrophe.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
