MAM
SABMiller India and Home Safe come together to make roads safer
MUMBAI: SABMiller India in collaboration with Home Safe (a chauffer service in Delhi NCR), has introduced the second leg of the campaign ‘Respect the Road‘ as the festive season kicks in along with the possibility of a rise in drunken driving cases.
The first phase of the campaign was launched in October 2011. This campaign focuses on creating awareness about responsible behaviour while driving. Steps as a part of this initiative include hoardings and brandings at police check posts, petrol pumps and other prominent intersections in Gurgaon against drinking and driving, active promotion through Facebook, radio and other interactive mediums and awareness posters at pubs.
SABMiller India VP, sustainability and communications Meenakshi Sharma said, “Supporting responsible drinking behaviour is one of the core sustainable development priorities for SABMiller worldwide. In India too we are engaged in promoting responsible approach to alcohol consumption. Keeping in mind the high probability of increase in drunken driving cases during the festive celebrations, we have expanded the scope of activities under this campaign to motivate people to follow traffic rules and not to mix drinking and driving.”
The initiative supports and promotes responsible drinking, encouraging the use of alternatives to drinking and driving such as hiring a driver, renting a cab or having a friend drive one home. SABMiller India has rolled out this campaign in popular pubs in Gurgaon like Route 04, Route 69, bricks, Urban Cafe etc. by putting up messages on responsible drinking and giving the option of hiring the Home Safe drivers to drive them home along with other alternatives.
Home Safe director Shiven Madan said, “We are happy to associate with SABMiller India for promoting and supporting this campaign ‘Respect the Road‘. We have witnessed a 10-15 per cent increase in our services post the rolling out of the campaign. We see a further 20-25% increase by the end of this year vis-?-vis the Gurgaon services”.
Emphasising on the concept of overall road safety with the focus on not drinking and driving, messages are being put up on hoardings across the city of Gurgaon. Major petrol pumps have supported the campaign by putting up messages and handing over reading material to all the visiting vehicles. Soon campaign creative would also be put up at selected police check posts and other major locations in Gurgaon.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
