MAM
Zee TV flies high with Zee Rishte Awards
MUMBAI: Zee TV, the Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises (Zeel) stable, emerged as the biggest gainer of the week ended 24 December with 208 GRPs (gross rating points) in its kitty. However, it did not help the channel to better its position among the Hindi GEC ladder.
As per TAM data for the week 52 of 2011 (18-24 December), Zee TV added 53 GRPs to its previous week‘s tally of 155. The jump can be attributed to the telecast of Zee Rishte Awards 2011 on Sunday that clocked an average TVR of 4.71 over a period of three-and-a-half hour. Meanwhile its flagship dance reality show Dance India Dance 3 also opened with a 3.7 TVR, helping the channel up its ante.
Meanwhile, the leading GEC Star Plus too showed an improvement in performance and clocked 344 GRPs (last week 330). Channel‘s five shows- Saathiya Saath Nibhana (6.53 TVR), Diya Aur Bati Hum (5.99 TVR), Yeh Rishta Kya Kehlata Hai (4.45 TVR), Ek Hazaron Mein Meri Behna Hai (4.16 TVR), Is Pyaar Ko Kya Naam Doon (3.95 TVR) continue to be there in top 10 list while it adds on Sasural Genda Phool too (4.05 TVR).
Set shed 11 GRPs and recorded 235 GRPs (last week 246). Its two shows that were in top 10 last week- Bade Achhe Lagte Hain and Comedy Circus Ka Naya Daur saw a dip in viewership.
Colors saw a marginal dip and registered 218 GRPs (last week 221 GRPs) while Sab is holding steady and clocked 122 GRPs (last week 121).
Life OK from Star Plus‘ bouquet that replaced Star One opened on a strong note with a total GRP of 87 GRPs.
Imagine TV with 67 GRPs (last week 71) slipped to seventh position, while Sahara One was at the end with 39 GRPs (last week 45).
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Life OK opens strong with 87 GRPs
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
