MAM
Nokia flies high with ‘Amazing Everyday Campaign’
MUMBAI: Nokia‘s ‘Amazing Everyday Campaign‘ has taken a big leap with the Jet Airways Aircraft branding.
Branded entirely in the new Lumia colours, the Jet Airways Boeing 737 – 800 plane will sport the tile interface of the new Nokia smartphone on its windows, as well as inside the aircraft. The aircraft branding also features the names of Nokia employees responsible for this marketing initiative.
Nokia India general manager West Prashanth Mani said, “The Amazing Everyday Journey has been designed to live and share the consumer‘s everyday adventures. The Nokia Lumia branded plane with Jet Airways will brighten the day of its passengers with its vivid colours and execution. This has created a new marketing and consumer engagement benchmark.”
“We have created some amazing moments for our consumers since the launch of the Nokia Lumia range through the Lumia Taxi, flash mobs, flash cricket and luxury helicopter rides, and the Lumia aircraft will take the ‘amazing quotient‘ of this campaign a little higher,” Mani added.
Additionally, Nokia has announced a consumer competition, ‘Spot the Lumia‘, wherein the consumers will have to spot the Nokia Lumia, on the plane, or outdoor, at Nokia retail or even on TV and upload the picture on Nokia‘s Facebook page. 50 consumers with the most innovative pictures will get to attend the Sky Party on 20 January.
Jet Airways VP marketing- products and merchandising Manish Dureja added, “The aircraft wrap is a virtual advertising billboard that allows you to take your brand to the skies quite literally. We are happy to partner with Nokia Lumia as our launch customer and are certain Nokia users all over India would simply love this manner of advertising chosen by their brand. Now imagine the power of communicating your brand message to a focused group of prospects in a unique and eyeball catching way and that is what the aircraft wrap will deliver to brand managers across India that will opt to take their brands to the skies in the months ahead.”
The Nokia Lumia Jet aircraft has already started its journey, as it flies across destinations in India till 31 January.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
