MAM
Nokia flies high with ‘Amazing Everyday Campaign’
MUMBAI: Nokia‘s ‘Amazing Everyday Campaign‘ has taken a big leap with the Jet Airways Aircraft branding.
Branded entirely in the new Lumia colours, the Jet Airways Boeing 737 – 800 plane will sport the tile interface of the new Nokia smartphone on its windows, as well as inside the aircraft. The aircraft branding also features the names of Nokia employees responsible for this marketing initiative.
Nokia India general manager West Prashanth Mani said, “The Amazing Everyday Journey has been designed to live and share the consumer‘s everyday adventures. The Nokia Lumia branded plane with Jet Airways will brighten the day of its passengers with its vivid colours and execution. This has created a new marketing and consumer engagement benchmark.”
“We have created some amazing moments for our consumers since the launch of the Nokia Lumia range through the Lumia Taxi, flash mobs, flash cricket and luxury helicopter rides, and the Lumia aircraft will take the ‘amazing quotient‘ of this campaign a little higher,” Mani added.
Additionally, Nokia has announced a consumer competition, ‘Spot the Lumia‘, wherein the consumers will have to spot the Nokia Lumia, on the plane, or outdoor, at Nokia retail or even on TV and upload the picture on Nokia‘s Facebook page. 50 consumers with the most innovative pictures will get to attend the Sky Party on 20 January.
Jet Airways VP marketing- products and merchandising Manish Dureja added, “The aircraft wrap is a virtual advertising billboard that allows you to take your brand to the skies quite literally. We are happy to partner with Nokia Lumia as our launch customer and are certain Nokia users all over India would simply love this manner of advertising chosen by their brand. Now imagine the power of communicating your brand message to a focused group of prospects in a unique and eyeball catching way and that is what the aircraft wrap will deliver to brand managers across India that will opt to take their brands to the skies in the months ahead.”
The Nokia Lumia Jet aircraft has already started its journey, as it flies across destinations in India till 31 January.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
