Applications
Nab Show to address ‘The Great Content Shift‘
MUMBAI: The 2012 Nab Show, from 14 – 19 April 2012 in Las Vegas, will focus on the theme ‘The Great Content Shift: Defining Your Evolution‘, addressing how new paradigms in consumption are forever changing the way we create, manage, deliver and monetise content. These changes are forcing industries, businesses and individuals to reevaluate expectations, technologies and strategies for the future.
In a two-part General Session ‘Making Sense of the Great Content Shift‘ on 18 April 2012 the Institute for the Future executive director Marina Gorbis will discuss the seismic shifts that are impacting the modern digital world as people demand content anytime, anywhere.
Gorbis will outline the top five trends that will shape the future of the broadcast and telecommunications industries on both an organisational and individual level. Attendees will then be invited to engage with Gorbis directly in a Q&A session live via social media.
Nab executive VP, conventions and business operations Chris Brown said, “Nab is pleased to have a renowned expert on the shifts in the modern digital landscape join us for a conversation at Nab Show. Marina Gorbis offers a truly unique perspective on how digital media affects global interactions.”
Institute for the Future (IFTF) is an independent, non-profit research company that examines topics such as work and daily life, technology and society, health and health care, and global business trends. As Executive Director, Gorbis has worked with hundreds of organizations in the business, education, government and philanthropy sectors on projects to improve innovation capacity, develop strategies, and design new products and services. Gorbis led IFTF‘s Technology Horizons Program, focusing on interaction between technology and social organisations.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
