MAM
Star’s 2nd GEC strategy clicks, Life OK touches 100 GRPs
MUMBAI: Star India’s strategy of having a strong second general entertainment channel, supporting its flagship Star Plus, has finally started working.
Life OK, the four-week-old channel from the stable, has swiftly jumped to 100 GRPs (gross rating points), consolidating its position further. For the channel, the 10 pm show Saubhayawati Bhav, produced by UTV Television, is leading the lineup with an average 2.4 TVR.
The 9.40 pm show Mai Laxmi Tere Angan Ki, made by BBC Worldwide Productions, is averaging 1.4 TVR.
As per TAM data for week ended 7 January (C&S, 4+, HSM), the top four GECs have, however, seen a dip in the ratings. Interestingly, after a long time, Star Plus has come below 300 GRPs.
Though it is holding on to its leading position, Star Plus lost 24 GRPs and registered 287 GRPs in the week (311 GRPs in the last week).
Sony Entertainment Television (Set) has maintained its second position and closed the week with 226 GRPs (last week 236). Colors saw a 5-GRP loss to end the week with 208 GRPs. The new fiction show, Na Bole Tum Na Maine Kuchh Kaha, opened with 2.2 TVR.
Zee TV, remained at No. 4 with 180 GRPs, compared to 184 GRPs in the previous week.
Sab, meanwhile, added six GRPs to end the week with 130 GRPs.
However, Imagine TV has touched its lowest ratings, ending the week six points lower with 58 GRPs.
Sahara One was at the end of the ladder with 38 GRPs, compared to 42 GRPs in the previous week.
MAM
Doms hosts creative art workshop at Kidzania Delhi
Three-day event blends fun, learning and self-expression for young participants.
MUMBAI: Doms just turned Kidzania Delhi into a colourful canvas because when you give kids markers and freedom, even the walls start dreaming in doodles. Doms Industries Limited organised a lively three-day art workshop at Kidzania Delhi from 21 to 23 March, inviting young participants to explore creativity through hands-on sessions that went well beyond traditional classroom boundaries.
The workshop was thoughtfully structured across three days with distinct themes. Day 1 focused on free-form doodle art, encouraging children to experiment with lines, shapes and patterns without rules, resulting in highly personal and imaginative creations. Day 2, coinciding with World Water Day, combined creativity with awareness as kids designed water-inspired characters and conservation-themed cards, with parents joining in to make it a shared family activity. On Day 3, the theme shifted to “best out of waste,” where participants transformed everyday materials into functional and decorative pieces while also experimenting with newly introduced acrylic markers.
The response was overwhelmingly positive, with Kidzania Delhi filled with energy, colour and laughter. The sessions not only nurtured artistic expression but also created joyful bonding opportunities for families.
Doms Industries Limited chief marketing officer Saumitra Prasad said, “At Doms, we see art as more than an activity, it is a way for children to explore ideas, build confidence and express individuality. Platforms like KidZania allow us to create immersive environments where creativity becomes a lived experience rather than just a concept.”
The initiative reflects Doms’ ongoing commitment to experiential learning and deeper engagement with young consumers and their families, blending fun with meaningful takeaways in an interactive setting.
In a world where screens often steal the spotlight, Doms reminded everyone that sometimes the best stories are still drawn by hand line by line, colour by colour, and smile by smile.
