MAM
Social media is changing consumer behaviour: Nick Decrock
MUMBAI: The social and mobile media revolution is changing the way people communicate, look at brand and media, seek information and purchase goods. This is forcing companies to completely rethink the way they do business.
Yento! marketing technologist Nick Decrock, who was one of the speakers at Click Asia Summit, feels that social media is about relationships and people. With over 50 per cent of the world’s population under 30 years of age, 93 per cent of marketers use social media for business.
“Social media has changed the way we do things. It is changing the consumer behaviour. I feel its basic human behaviour that has driven social media’s success. We have opinions which we want to share, we like to be a part of a group and that makes us feel stronger.”
Decrock firmly believes that mobile phone penetration will drive social media’s success and vice-versa. “Now-a-days, you are always connected with smartphones. Social and mobile media have brought computing finally to a personal level. So its time to make marketing personal again. Soon, more people will access the mobile web than the desktop web.”
According to him, consumers now expect marketers to be contextual and relevant all the time. Also, people want things that are for free. Websites like Facebook, Twitter, and search engine-Google, all are free for the users. “People will trade their privacy in return for honest rewards and full transparency,” he adds.
He feels that privacy is just a modern invention. It has been nurtured by the rise of anonymous cities. “In old villages people shared as much as now on social networks”.
Consumers want to take control over things. “What people expect from Facebook, they now expect from your brand too. Facebook is permission based, there is transparent profile data, and the user has communication control and can apply privacy setting. If FB can do it for 800 million users, why can’t the marketers do it for their customers?”
Customers want to be invited; they should be brought into boardrooms to improve relationships.
“People share news, views, and experiences, about the brands online. Often the brand experience is the main online conversation. Such is the importance of social media,” said Decrock.
MAM
Greenply enters Guinness World Records with 7,000-signature cricket bat
Campaign honours India’s World Cup win through massive fan participation.
MUMBAI: Greenply just turned fan wishes into a record-breaking six because when over 7,000 signatures land on a single bat, even the Guinness book has to call for a bigger shelf. Greenply Industries Limited has achieved a unique milestone by securing a Guinness World Record for “The Most Signatures on a Piece of Sports Memorabilia.” The brand’s #WishForVishwaCup campaign invited fans across India to send wishes for Team India, resulting in more than 7,000 signatures etched onto a single cricket bat dedicated to the nation’s record-setting World Cup triumph.
The campaign, amplified through a partnership with Radio Mirchi via on-air storytelling, RJ conversations and on-ground activations, brought together fans, dealers, architects and contractors in a shared wave of pride and belief. The record-setting bat will now be permanently displayed at a Greenply facility as a symbol of collective national emotion.
Greenply Industries Limited joint managing director Sanidhya Mittal said, “For over four decades, Greenply has been a part of people’s homes and everyday lives. With this world record, we stepped beyond spaces and into emotions, bringing together thousands of Indians through a shared feeling of pride. This record belongs to every fan who believed, wished, and became a part of this journey.”
The initiative reflects Greenply’s philosophy of building not just exceptional interiors but also meaningful connections. The brand will continue to celebrate the milestone across digital platforms, social media, print and on-ground activations.
In a sporting summer where India’s victory felt like a national heartbeat, Greenply didn’t just cheer from the sidelines, it gave millions of fans a permanent place on the bat, proving that the sweetest victories are those signed, sealed and remembered by an entire country.
