Brands
Starbucks India & Manish Malhotra unveil coffee and glam-inspired merchandise
Mumbai: Launching exclusively in India, Starbucks India and Manish Malhotra are all set to introduce a one-of-a-kind collaboration. The limited-edition lifestyle drinkware range will see the coming together of two distinctive voices in coffee and fashion. This collection will celebrate Starbucks philosophy of elevating everyday moments of the coffee-drinking experience, tailored to consumers and through the lens of the ace couturier’s signature craftsmanship.
Over the years, globally, Starbucks has collaborated with iconic brands to bring forth a line of collectibles that make accessible the realms of international style, glamour and fashion for its consumers, the collaboration with Manish Malhotra will offer an unparalleled experience for coffee, art, design and fashion enthusiasts alike.
The limited-edition range comprises of stoneware ceramic mugs, stainless steel tumblers and environment-friendly reusable cup. The design inspiration takes from exquisite Kashmiri motifs, a testament to centuries-old craftsmanship, that uniquely captivates its traditional floral technique inspired by the region’s rich cultural heritage and breath-taking natural surroundings. The timeless beauty of Kashmiri embroidery, a signature of the Manish Malhotra brand, translates into intricate patterns that are rich in cultural significance, on Starbucks cups and tumblers.
In color palates that range from charcoal black, regal golds, pristine whites and subtle carmines, the range embodies the luxurious essence of traditional craft with contemporary style. This collaboration not only celebrates the exquisite craftsmanship and natural inspirations of Kashmir but also brings a touch of elegance to the coffee experience, creating a unique fusion of global aesthetics and local heritage.
Commenting on the collaboration, legendary designer Manish Malhotra said, “I am delighted to join forces with Starbucks India to introduce the limited-edition collection. My aim was to design something deeply rooted in India while complementing the iconic tradition that Starbucks is renowned for. Kashmir holds a special place in my heart, serving as both a personal connection and a cornerstone of my brands’ identity. In crafting a signature collection for my collaboration with Starbucks, my aim was to seamlessly integrate the beauty and craftsmanship of Kashmir into everyday moments. The decision to use gold as a prominent colour in my designs’ stems from its powerful statement and resonance with my brand’s aesthetic. Gold, much like the intricate art and craft of Kashmir, embodies a sense of opulence and timelessness.”
“At TATA Starbucks, we have always believed in the power of design, art and community in sharing elevated experiences for coffee lovers across India. From our stores to our packaging – each touchpoint at Starbucks is a testament to this thought. As we continue to lead growth in India, we are thrilled to partner with Manish Malhotra. Mr. Malhotra is one of India’s most prominent voices in fashion and has played a pivotal role in the country’s approach to style. We hope this collaboration elevates our consumers daily cup of coffee with Manish Malhotra’s inimitable design language.” said TATA Starbucks CEO Sushant Dash.
The limited-edition range starts at a retail price of Rs 850 and onwards and includes –
● As an ode to sustainability, the introduction of the two reusable cups for everyday beverages to showcase the intricate artwork and elevate your everyday beverage, priced at Rs 850.
● Stoneware ceramic mugs with a gold luxor foiling in a matte finish, priced at Rs 2100.
● Stainless steel tumblers in an opaque matte black outer finish that are double-walled, and vacuum sealed to make your drinking experience easy, priced at Rs 2900.
● Each piece of merchandise is also accompanied by a personalised note by Manish Malhotra.
● The brands have also launched an exclusive limited-edition collectible which comprises a set of stoneware ceramic mug and stainless-steel tumbler and a personalised note by Manish Malhotra that is accessible only to Starbucks Rewards members.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
