MAM
Hindu awards media & digital duties to Mindshare & OMD
MUMBAI: The Hindu has awarded its media and digital duties to Mindshare and OMD respectively.
This is the first time the newspaper brand has appointed agencies for media and digital duties.
Confirming the development to Indiantelevision.com’s, The Hindu VP-advertising Suresh Srinivasan said, “They were selected on credentials. They approached us with presentations and we assessed the respective competencies (traditional and digital) and local support capabilities. The task that the agencies have in hand right now is brand building of The Hindu and Business Line.”
The account will be handled by the Chennai offices of the agencies.
