MAM
Changes in key leadership at LMG
MUMBAI: Lintas Media Group has announced promotions at the Mumbai, Kolkata and Cochin offices. Also, Himank Das, Joydeep Raha and S Muthukumarasamy, who head the Karishma Initiative, LMG Bangalore and Chennai offices respectively, have put in their papers.
Confirming the news to indiantelevision.com, LMG‘s yet-to-be named brand agency CEO Suresh Balakrishna said, “Yes, the exits of Joydeep, Muthu (Cochi), and Himanks are confirmed. We are in the process of restructuring and as a result some of these were planned exits and some due to some change in HR strategy.”
Mahesh Motwani has been promoted to executive vice president of the Kolkatta office and will develop new markets as well while Premjeet Sodhi has taken over as COO at LMG.
Patrick Gomes has been elevated to head of the agency‘s Mumbai business. Having been at LMG for the past one and a half years heading prestigious financial accounts and the Bajaj Group, Gomes has a total of 14 years experience. He was previously with Starcom, Mediacom, TME, Madison.
Dhirendra Singh who has been with LMG since eight years now has been promoted to head of planning for the Mumbai Office. He has been overseeing planning for accounts like UBI, Jyothy Laboratories, Bombay Dyeing etc and now takes on a larger responsibility for the entire office.
Also, Vidya Nandakumar has returned to the agency as head of Cochin office and has taken charge of Manappuram and other businesses. She has come in from Madison, Bangalore and has over 12 years of experience in the industry, handling businesses like Britannia Industries Ltd., ITC Ltd., Hewlett Packard, and Muthoot Finance.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
